Internet privacy and security: An examination of online retailer disclosures

The Federal Trade Commission has declared the privacy and security of consu mer information to be two major issues that stem from the rapid growth in e -commerce, particularly in terms of consumer-related commerce on the Intern et. Although prior studies have assessed online retailer responses to priva cy and security concerns with respect to retailers' disclosure of their pra ctices, these studies have been fairly general in their approaches and have not explored the potential for such disclosures to affect consumers. The a uthors examine online retailer disclosures of various privacy- and security -related practices for 17 product categories. They also compare the prevale nce of disclosures to a subset of data from a consumer survey to evaluate p otential relationships between online retailer practices and consumer perce ptions of risk and purchase intentions across product categories.