Designing a faculty development program on technology: If you build it, will they come?

This article illustrates the challenges of creating a faculty development p rogram on technology through the presentation of experiences with one such program, the Virtual Guild. Using examples from the Virtual Guild, the auth ors focus on the areas of program design and faculty motivation. The discus sion of program design involves selecting content and determining the progr am format. Motivational issues discussed include individual- and organizati onal-level factors, as well as the combined effect of these factors on facu lty participation.