The luminescent quantum yield of organic materials is strongly determined b
y both their molecular structure and that of their local environment. The e
ffect of the latter is illustrated for the case of the model compounds terp
henyl and a phenylene-vinylene trimer in a range of organic solvents. Altho
ugh weak solvatochromic shifts of the absorption and luminescence spectra a
re observable, they do nor account for the dramatic variation in luminescen
t quantum yields. The large variation in the luminescent output suggests th
at the quantum yields are dictated by nonradiative processes. Raman spectro
scopy is employed to examine the correlation of the vibrational structure o
f the chromophore with that of its local environment. The luminescent outpu
t of the solution is observed to scale linearly with this vibrational overl
ap. To date, similar studies in even dilute solutions of the para-meta-phen
ylene vinylene copolymer PmpPV have shown a predominance of aggregation eff
ects. The implications on the prospect of controlling the quantum yields of
organic materials in the solid state are discussed. (C) 2000 Elsevier Scie
nce S.A. All rights reserved.