Revising quality awareness through internal marketing: an exploratory study among French and English medium-sized enterprises

Authors
Barnes, BR Morris, DS
Citation
Br. Barnes et Ds. Morris, Revising quality awareness through internal marketing: an exploratory study among French and English medium-sized enterprises, TOT QUAL M, 11(4-6), 2000, pp. S473-S483
Citations number
35
Categorie Soggetti
Management
Journal title
TOTAL QUALITY MANAGEMENT
ISSN journal
09544127 → ACNP
Volume
11
Issue
4-6
Year of publication
2000
Pages
S473 - S483
Database
ISI
SICI code
0954-4127(200007)11:4-6<S473:RQATIM>2.0.ZU;2-5