Subconscious reflection versus conscious strategy: Popular culture as consumer response

Authors
Walle, AH
Citation
Ah. Walle, Subconscious reflection versus conscious strategy: Popular culture as consumer response, RES CON BEH, 9, 2000, pp. 259-284
Categorie Soggetti
Current Book Contents
Journal title
RESEARCH IN CONSUMER BEHAVIOR, VOL 9 → ACNP
Volume
9
Year of publication
2000
Pages
259 - 284
Database
ISI
SICI code