Gene therapy strategies hold great promise for complementing or even replac
ing our current methods of treating cancer. A critical component for succes
sful cancer gene therapy is cancer-specific transgene expression in order t
o spare normal cells. This goal should be approachable by cell-targeted gen
e delivery and/or by imposing stringent transcriptional regulation. In theo
ry, tightly restricted transgene expression is feasible because the express
ion of most genes is naturally under strict control. To this end, many inve
stigators have begun to exploit knowledge about gene regulation to achieve
cancer-specific gene expression. For example, a cancer-specific chimeric tr
anscription factor resulting from a chromosomal translocation has been harn
essed to selectively activate a toxin gene. More generally, targeted expres
sion of therapeutic genes has been demonstrated using regulatory sequences
from (i) genes that are ectopically expressed in cancers, (ii) viral genes
expressed in virus-associated cancers, and (iii) tissue-specific genes expr
essed in cancers and their tissues of origin. The latter approach has been
applied to models of melanoma, B- and T-lymphoid malignancies, osteosarcoma
, prostate cancer, glioma, lung cancer, and various other carcinomas. Regul
atory sequences from genes expressed in tumor vasculature and from cell cyc
le-regulated genes are also candidates for therapeutic transcriptional targ
eting. In addition, much progress has been made in developing systems for r
egulating transgene transcription using low molecular weight drugs, especia
lly tetracyclines, facilitating precise temporal control of expression. Fin
ally, pharmacologic principles must be considered in controlling the expres
sion of therapeutic genes. This review summarizes progress in the above are
as and discusses prospects for transcriptional targeting of transgene expre
ssion in relation to cancer therapy.