We analyze the transient brightening of a solar coronal loop observed, at h
igh time cadence (30 s) and spatial resolution (0."5 pixel size), with the
Transition Region and Coronal Explorer (TRACE) in the 171 A band on 1998 Ju
ne 26. The loop, located in AR 8253, is approximate to 10(10) cm long and i
nclined with respect to the vertical to the solar surface. Its geometry and
shape do not change significantly during the brightening, which lasts for
similar to 2 hr and is preceded by highly dynamic events in nearby and perh
aps interacting loops. The loop footpoints brighten first; after similar to
10 minutes, moving brightness fronts rise initially from the northern foot
point, and after another similar to 7 minutes from the southern one, at an
apparent speed similar to 100 km s(-1), the whole loop becoming clearly vis
ible afterward. During the rising phase the loop evolves coherently as a si
ngle magnetic tube. The brightness profile is asymmetric with respect to th
e loop apex at all times; the brightness contrast between the footpoints an
d the apex decreases with time from a ratio of similar to 10 to similar to
3. After the loop has become all visible, the several parallel filaments wh
ich form it follow an independent evolution. Assuming a plasma temperature
of approximate to 1 MK, we infer a plasma density of similar to 6 x 10(8) c
m(-3) and a pressure of similar to 0.2 dyn cm(-2) close to the loop apex at
the luminosity maximum. A companion paper is devoted to modeling the risin
g phase of this event.