MATLAB is a convenient platform for the development and management of psych
ological experiments because of its easy-to-use programming language, sophi
sticated graphics features, and statistics and optimization tools. Through
implementation of the Brainard-Pelli Psychophysics Toolbox, the MATLAB user
gains close temporal and spatial control over the CRT, while retaining the
simplicity of an interpreted language conducive to rapid program developme
nt. MATLAB's abilities can be further utilized through easily programmable
graphical user interfaces (GUIs). We illustrate how a GUT can serve as a po
werful and intuitive tool for organizing and controlling all aspects of a p
sychological experiment, including design, data collection, data analysis,
and theory fitting.