This paper explores the potential role for strategic trade policy when dema
nd is impacted by consumer learning. In a linear Cournot model, the optimal
subsidy is shown to be increasing in both the firm-specific learning and l
earning spillovers among home firms when firms can precommit; however, when
precommitment by firms and/or the government is not possible, strategic be
haviour by firms may more than offset the infant industries' incentive for
an export subsidy. A calibration exercise illustrates the impact of consume
r learning on the optimal subsidies and also demonstrates the sensitivity o
f the policy prescription.