We're here, we're queer, we're on TV: The effects of visual media on heterosexuals' attitudes toward gay men and lesbians

Effects of visual media on attitudes toward gay men and lesbians were inves tigated by exposing 3 groups of participants to a brief video. The first gr oup viewed an anti-gay video, the second group viewed a pro-gay video, and a comparison group viewed a neutral video. Participants' attitudes were mea sured immediately following the video after seeing the video, participants were contacted by telephone, and their attitudes were again assessed. Parti cipants were not aware of the connection between the Follow-up assessment a nd the initial video exposure. At follow-up, participants' attitudes were s ignificantly different, with attitudes with the pro-gay video group being m ost positive, and those in the anti-gag video group being most negative.