Export strategies and performance of firms from emerging economies: Evidence from Brazil, Chile, and Mexico

This study develops a framework for examining the export strategies of firm s from emerging economies and their performance in foreign markets, Hypothe ses derived from this framework were tested on a sample of firms from Brazi l, Chile, and Mexico. Findings suggest that cost-based strategies enhance e xport performance in developed country markets and differentiation strategi es enhance performance in other developing countries. Adapting marketing mi x variables to the specific needs of developed country markets also enhance s export performance, The relationship between geographical diversification and export performance is nonlinear.