Local television news is the public's primary source of public affairs info
rmation. News stories about crime dominate local news programming because t
hey meet the demand for "action news." The prevalence of this type of repor
ting has led to a crime narrative or "script" that includes two core elemen
ts: crime is violent and perpetrators of crime are non-white males. We show
that this script has become an ingrained heuristic for understanding crime
and race. Using a multi-method design, we assess the impact of the crime s
cript on the viewing public. Our central finding is that exposure to the ra
cial element of the crime script increases support for punitive approaches
to crime and heightens negative attitudes about African-Americans among whi
te, but not black, viewers. in closing, we consider the implications of our
results for intergroup relations, electoral politics, and the practice of
journalism.