Embarking on the Internet: what motivates people?

Issues of becoming an Internet user primarily in non-work contexts are disc ussed. The author reviews individual, social and economic factors motivatin g network use. Main findings of an empirical study based on the interviews of 23 Finns in 1997 are analysed. In addition, comparisons are made with th e findings of the Consumer Research Project (1996-98), conducted in Finland . The main motivating factors leading to network use were the requirements of work and study; also making everyday transactions easier, for example by home banking, was seen as important. The network connections were also acq uired for keeping in contact with others and for hobbies, whereas entertain ment purposes were not valued.