The objectives of this study were (1) to evaluate how males and females exp
ress alcohol-related beliefs differently, and (2) to assess, by gender, whe
ther particular beliefs are associated with levels of blood-alcohol concent
ration. Fifty-nine male and 65 female high school students from a rural Mic
higan county were interviewed in the winter of 1995 and oral accounts of th
eir beliefs about moderate and heavy drinking and their usual blood-alcohol
concentration (per typical drinking episode) were obtained. Results indica
te that most heavy-drinking males believe that alcohol makes them lose phys
ical and emotional control but a few believe they are in control of their b
ehavior regardless of heavy drinking. Females who abstain or are light drin
kers believe heavy alcohol use will lead to negative consequences. Since ma
ny of the alcohol beliefs that indicate negative consequences can be interp
reted as stereotypically male "acting out" behaviors, males tend to see the
se negative effects as less consequential than females. Thus, believing tha
t drinking has negative effects is a predictor of a female's drinking statu
s, but not of male drinking status.