This article reviews some of the historical factors associated with the unp
recedented strength and popularity of cognitive therapy. and offers predict
ions for the next half-century of this approach to treatment. It is predict
ed that the future will bring with it increased demands on cognitive therap
y for evaluation of processes of change (including identification of therap
eutic specifics and nonspecifics. technical specification of the process of
therapy, and examination of therapist and patient predictors of change), a
nd accountability and efficiency in the public and private sectors. With th
e increase in personal autonomy, globalization, and technology, the demands
from the general public also will increase. One possible risk of the trend
towards increased technology is that cognitive therapy may become overly t
echnical. Although specific therapy techniques are crucial to delivering ef
fective treatment, it is also the "nonspecifics" of therapy that add to the
"art" of psychotherapy. The final challenge of cognitive therapy also may
be the most difficult-to continue to be an empirically based science while
maintaining its role in the art of healing. (C) 2000 John Wiley & Sons. Inc
.