We report results on the scaling properties of changes in contrast of natur
al images in different visual environments. This study confirms the existen
ce, in a vast class of images, of a multiplicative process relating the var
iations in contrast seen at two different scales, as was found in Turiel et
al (Turiel A, Mate G, Parga N and Nadal J-P 1998 Self-Similarity Propertie
s of Natural I,Images: Proc. NIPS '97(Cambridge, MA: MIT Press), Turiel A,
Mate G, Parga N and Nadal J-P 1998 Phys. Rev. Lett. 80 1098-101). But it al
so shows that the scaling exponents are not universal: even if most images
follow the same type of statistics, they do it with different values of the
distribution parameters. Motivated by these results, we also present the a
nalysis of a generative model of images that reproduces those properties an
d that has the correct power spectrum. Possible implications for visual pro
cessing are also discussed.