This paper is a brief summary of a talk that was designed to address the qu
estion of whether two of the pillars of the field of phase transitions and
critical phenomena - scale invariance and universally - can be useful in gu
iding research on a broad class of complex phenomena. We shall see that whi
le scale invariance has been tested for many years, universality is relativ
ely more rarely discussed. In particular, we shall develop a heuristic argu
ment that serves to make more plausible the universality hypothesis in both
thermal critical phenomena and percolation phenomena, and suggest that thi
s argument could be developed into a possible coherent approach to understa
nding the ubiquity of scale invariance and universality in a wide range of
complex systems. (C) 2000 Elsevier Science B.V. All rights reserved.