Differences in the neural processing of six categories of pictorial stimuli
(maps, body parts, objects, animals, famous faces and colours) were invest
igated using positron emission tomography. Stimuli were presented either wi
th or without the written name of the picture, thereby creating a naming co
ndition and a reading condition. As predicted, naming increased the demands
on lexical processes. This was demonstrated by activation of the left temp
oral lobe in a posterior region associated with name retrieval in several p
revious studies. This lexical effect was common to all meaningful stimuli a
nd no category-specific effects were observed for naming relative to readin
g. Nevertheless, category differences were found when naming and reading we
re considered together. Stimuli with greater visual complexity (animals, fa
ces and maps) enhanced activation in the left extrastriate cortex. Furtherm
ore, map recognition, which requires greater spatio-topographical processin
g, also activated the right occipito-parietal and parahippocampal cortices.
These effects in the visuo-spatial regions emphasize inevitable difference
s in the perceptual properties of pictorial stimuli. In the semantic tempor
al regions, famous faces and objects enhanced activation in the left antero
-lateral and postero-lateral cortices, respectively. In addition, we showed
that the same posterior left temporal region is also activated by body par
ts. We conclude that category-specific brain activations depend more on dif
ferential processing at the perceptual and semantic levels rather than at t
he lexical retrieval level.