Previous research has suggested the presence of several alternative factori
al models for the assessment of drinking motives. In the present study, con
firmatory factor analysis was used to assess the factor structure of the Dr
inking Motives Question naire (M. L. Cooper, 1994) in a college sample. The
results indicate that a 4-factor model that includes the dimensions of soc
ial rewards, affect enhancement, coping, and conformity motives fits the da
ta significantly better than 2- and 3-factor models. Furthermore, the 4-fac
tor model fits equally well for men and women.