The growth of white-collar jobs in call centres has been a significant feat
ure of the last decade. Local and regional economic development agencies ha
ve sought to attract call centres because they are a source of new jobs, an
d help to ameliorate the decline in employment, especially in the manufactu
ring sector. This paper examines the work provided in call centres, based o
n a case study of North East England. Call centres are characterized by a n
arrow range of occupations and skills, and the work regime in them is inten
se. The majority of the jobs are taken by women. An assessment of the long
term sustainability of call centre work also highlights threats to employme
nt from technical developments in the industry. Nevertheless, there is some
evidence of limited improvements taking place in training and work practic
es in call centres.