We have studied the linear and nonlinear optical properties of model oligom
ers based on trans, trans'-distyrylbenzene to investigate the effects of ch
emical modification on the electronic structure of stilbenoid oligomers and
polymers. Replacing the central para-phenylene ring with a meta-phenylene
ring reduces the conjugation of the molecule and introduces disorder into t
he film, which significantly reduces Davydov splitting of the main absorpti
on band. Alkoxy substitution of any of the phenylene rings red shifts the l
owest energy absorption band and enhances the oscillator strength of a high
-energy sideband. Absorption by aggregates, which is obscured by effects of
scattering on the absorption spectrum, is clearly revealed by electroabsor
ption spectroscopy. (C) 2000 Published by Elsevier Science B.V. All rights
reserved.