This paper reports on the selected findings from a larger ethnographic stud
y of the provision of individualized care by district nurses to patients fr
om different ethnic backgrounds. Undertaken in an English community Nationa
l Health Service (NHS) Trust serving an ethnically diverse population, the
study comprised two stages. First, an organizational profile of the Trust w
as undertaken in order to analyse the local policy context. Data were colle
cted by means of in-depth interviews with managers and a review of policy d
ocumentation and caseload profiles. Second, a participant observational stu
dy was undertaken focusing on six district nursing teams. Purposive samplin
g was used to identify four teams with high minority ethnic caseloads and t
wo teams with predominately white ethnic majority caseloads. Interview tran
scripts and field notes were analysed by drawing upon the principles of dim
ensional analysis. This paper focuses upon aspects of the second stage, nam
ely how the nurses' conceptualized and practised individualized care. Six p
rinciples underpinning the philosophy of individualized care expounded by t
he nurses were identified: respecting individuality; holistic care; focusin
g on nursing needs; promoting independence; partnership and negotiation of
care; and equity and fairness. Each is examined in turn and consideration g
iven to how they were modified in their transformation into practice. Some
implications for patients from minority ethnic backgrounds of the nurses' c
onceptualization and practice of individualized care are discussed. The lac
k of internal consistency within the nurses' discourse, the impact of polic
y directives on care delivery and the influence of factors outside the nurs
es' control, served to illuminate the complexity whereby the ideals of indi
vidualized care were adjusted and reworked in the realities of everyday nur
sing practice. This in turn raised questions about the appropriateness of t
he current interpretation and practice of individualized care in a multi-et
hnic society.