Pinking of TiO2-pigmented PVC can be observed for profiles exposed to the m
ild environmental conditions of Northern European countries. In this paper,
the pinking phenomenon is accounted for at the molecular level by the form
ation of polyene sequences which are not completely photooxidatively bleach
ed under conditions of oxygen starvation. Photoreduction of TiO2 to give Ti
(III) species accounts for greying which cannot be converted into pinking u
nder mild thermooxidative conditions (65 degrees C). The polyenic sequences
which account for an initial greying after brief exposure in the SEPAP 12.
24 apparatus can be converted into shorter, modified polyene sequences whic
h explain the pinking. From the basic understanding gained, a predictive te
st has been designed and validated by comparison with results obtained unde
r natural exposure conditions.