Authors
Citation
M. Mulligan, Brand arbitrage, FORBES, 166(3), 2000, pp. 350-350
Categorie Soggetti
Economics
Journal title
FORBES
ISSN journal
00156914
→ ACNP
Volume
166
Issue
3
Year of publication
2000
Pages
350 - 350
Database
ISI
SICI code
0015-6914(20000724)166:3<350:BA>2.0.ZU;2-E
Abstract
In a global marketplace U.S. brands are more valuable than ever before. Her
e is a way to purchase good brand names on the cheap.