The public health objective to improve the diet of Americans includes incre
asing the consumption of fruits and vegetables (F&V). The availability of F
&V in the home has been suggested but not confirmed as one environmental fa
ctor that influences the types and quantities of F&V eaten by family member
s. Using a model of parental and child influences on a child's intake of F&
V, the authors investigated F&V availability as a moderating variable for t
he relationships between the model constructs and how the relationships mig
ht change with varying levels of F&V availability. Path analysis and multig
roup structural equation modeling were the analytic tools. Results indicate
d that homes with more F&V available had a richer and generally stronger se
t of motivating factors for parent and child F&V consumption than homes wit
h low F&V availability. Findings have implications for parental involvement
in interventions to enhance the diet of fourth-grade children.