We report the observation of unidirectional plasmon propagation in metallic
nanowires over distances > 10 mu m. Through control of the incident excita
tion wavelength and rod composition, we demonstrate the selective coupling
of photons into the plasmon mode of a 20 nm diameter nanowire. This mode th
en propagates in a nonemissive fashion down the wire length before being em
itted as an elastically scattered photon at the distal end. As expected fro
m previous studies of plasmon excitation in nanoparticles and thin films, w
e observe a strong wavelength and material dependence of this phenomenon. T
his metal-dependent plasmon propagation is exploited to produce a wire thro
ugh which plasmons propagate unidirectionally. A bimetallic wire with a sha
rp Au/Ag heterojunction is shown to display both wavelength dependence and
unidirectionality with respect to plasmon propagation across the heterojunc
tion. It is expected that these results will contribute to the growing inte
rest in optical energy transport in molecular-level and nanoscale devices.