Comparisons of ground reaction forces (GRF) during gait are not typically c
onducted with blinding of the varied shoe characteristic, raising concerns
related to the existence of a placebo effect, or a subject response based o
n a perceived expectation of change. Purpose: To determine whether investig
ator comments on shoe construction influenced GRF measures and ratings of s
hoe cushioning during walking. Methods: 19 female college students voluntee
red for a study presented as a test of a new shoe material. The study invol
ved walking (2.5 m.s(-1)) under three shoe conditions (SC). Shoes in SC2 an
d SC3 were harder than those in SC1, but shoes in SC1 and SC3 looked simila
r. Subjects in a mislead group (N = 9) were told SC1 and SC3 were baseline
measures in a standard shoe, with SC2 misleadingly described as a shoe cons
tructed of unique new material. A control group performed the same three co
nditions without investigator description. GRF data were collected for 10 t
rials for each subject in each condition, and subjects rated the perceived
cushioning of each shoe. GRF data and perceived cushioning scores were anal
yzed using mixed-factor (group by shoe) ANOVA. Results: A significant shoe
main effect was found for loading rate. Post hoc tests identified the diffe
rence between SCI and both SC2 and SC3. The group main effect was not signi
ficant for any dependent variable. Conclusions: Results suggest that, as a
group, GRF data and cushioning scores are not affected by investigator comm
ents that do not match shoe construction characteristics. However, ratings
of perceived shoe cushioning by some individual subjects reflected investig
ator comments and not the vertical GRF variables.