Inhibition-of-return is the process by which visual search for an object po
sitioned among others is biased toward novel rather than previously inspect
ed items. It is thought to occur automatically and to increase search effic
iency. We examined this phenomenon by studying the facilitative and inhibit
ory effects of location cueing on target-detection response times in a sear
ch task. The results indicated that facilitation was a reflexive consequenc
e of cueing whereas inhibition appeared to depend on cue informativeness. M
ore specifically, the inhibition-of-return effect occurred only when the cu
e provided no information about the impending target's location. We suggest
that the results are consistent with the notion of two levels of visual pr
ocessing. The first involves rapid and reflexive operations that underlie t
he facilitative effects of location cueing on target detection. The second
involves a rapid but goal-driven inhibition procedure that the perceiver ca
n invoke if doing so will enhance visual search performance. (C) 2000 Elsev
ier Science Ltd. All rights reserved.