The effect of tailoring a model HIV prevention program for local adolescent target audiences

In five U.S. sites (Nashville, Tenessee; Newark, New Jersey; northern Virgi nia; Phoenix, Arizona; and Sacramento, California), HN risk-reduction works hops were mounted as a part of the Prevention Marketing Initiative (PMI). L n four of the five sites, the workshop curriculum was a version of Be Proud ! Be Responsible! (Jemmott, Jemmott, & McCaffree, 1996) that had been tailo red to fit the needs of local target audiences. This article describes the evaluation of the PMI workshops. Protective effects on several behavioral d eterminants and behavioral outcome measures were observed 1 month after the workshops. Based on the overall pattern of results, it was concluded that the PMI workshops reduced the likelihood of unprotected sex among participa nts. The intervention developed by Jemmott and colleagues appears to have r etained its effectiveness after it was tailored to meet perceived local nee ds.