We study the effective behavior of heterogeneous thin films with three comp
eting length scales: the film thickness and the length scales of heterogene
ity and material microstructure. We start with three-dimensional nonhomogen
eous nonlinear elasticity enhanced with an interfacial energy of the van de
r Waals type, and derive the effective energy density as all length scales
tend to zero with given limiting ratios. We do not require any apriori sele
ction of asymptotic expansion or ansatz in deriving our results. Depending
on the dominating length scale, the effective energy density can be identif
ied by three procedures: averaging, homogenization and thin-him limit. We a
pply our theory to martensitic materials with multi-well energy density and
use a model example to show that the "shape-memory behavior" can crucially
depend on the ratios of these length scales. We comment on the effective c
onductivity of linear composites, and also on multilayers made of shape-mem
ory and elastic materials.