The very short shelf-life of a bakery hand-crafted product (brioche for ice
-cream) prevents rise in its production and market. Against qualitative dec
ay (humidity and aroma loss) a batch of samples was packaged in flexible fi
lm and to a second batch, with the same packaging, was added ethanol to inh
ibit fungal growth. Physical, chemical, microbiological and sensorial param
eters showed that the samples packaged with alcohol reached a shelf-life of
28 days. This is an interesting result, but still not enough.