Market-based predictors of interactivity at Southeast Asian online newspapers

Authors
Massey, BL
Citation
Bl. Massey, Market-based predictors of interactivity at Southeast Asian online newspapers, INTERNET R, 10(3), 2000, pp. 227-237
Citations number
40
Categorie Soggetti
Information Tecnology & Communication Systems
Journal title
INTERNET RESEARCH-ELECTRONIC NETWORKING APPLICATIONS AND POLICY
ISSN journal
10662243 → ACNP
Volume
10
Issue
3
Year of publication
2000
Pages
227 - 237
Database
ISI
SICI code
1066-2243(2000)10:3<227:MPOIAS>2.0.ZU;2-L
Abstract
Market-based and press-freedom variables were tested as predictors of "inte ractive" online journalism at the Web companions of 17 English-language Asi an newspapers. A multidimensional conception of interactivity was used in t he analysis. The findings suggest that market-based variables predict only certain facets of an online newspaper's interactivity. Press-freedom variab les were not fruitful predictors.