What me do is determined by the way we "view" a complex issue and what samp
le of issues or events me choose to deal with. In this paper, a model based
on a communal, cultural, or people-centered worldview, informed by a subje
ctive epistemology and a holistic ontology, is considered. Definitions and
interpretations of sustainable agriculture are reviewed. Common elements in
published definitions of sustainable agriculture and animal production amo
ng those who seek long-term and equitable solutions for food production are
resource efficiency, profitability, productivity, environmental soundness,
biodiversity, social viability, and ethical aspects. Possible characterist
ics of future sustainable production systems and further development are pr
esented. The impact of these characteristics on animal breeding goals is re
viewed. The need for long-term biologically, ecologically, and sociological
ly sound breeding goals is emphasized, because animal breeding determined o
nly by short-term market forces leads to unwanted side effects. Hence, a pr
ocedure for defining animal breeding goals with ethical priorities and weig
hing of market and non-market values is suggested. Implementation of non-ma
rket as well as market economic trait values in the aggregate genotype, as
suggested, may allow for breeding programs that contribute to sustainable p
roduction systems. Examples of breeding goals in salmon, cattle, and pigs a
re given, and the resulting genetic responses are evaluated with respect to
economic profit (or costs) and other criteria of sustainability. Important
prerequisites for breeding programs for sustainable production are appropr
iate governmental policies, awareness of our way of thinking, and a more co
mmunal worldview informed by a subjective epistemology and a holistic ontol
ogy.