Little is published about step-by-step implementation of telephone counseli
ng interventions to promote community-based health activities. This article
describes the authors' experience of implementing a church-based telephone
mammography counseling intervention with peer counselors representing thre
e principal racial or ethnic groups: African American, Latino, and Angle (W
hite). Twenty-six women from 12 churches in the Los Angeles area were recru
ited and trained to deliver the counseling annually over a two-year period
to 570 women participants who were recruited from participating churches (n
= 15). The counseling sessions were conducted from church-based telephone
centers in key geographic locations in our program area. Training and super
vision proved challenging: most of the Latino counselors had fewer than sev
en years of education and spoke only Spanish while most of the other counse
lors had at least some college and spoke only English. Culturally specific
and small group interactions, role plays, and a more modular approach to tr
aining were the most effective ways to enhance counselors' skills. Latina p
articipants' mammography adherence rates were lowest, and their barriers re
flected their low socioeconomic status; as Latina counselors shared basic i
nformation about mammograms and where to obtain them at little or no cost,
the counseling exchanges tended to be nonconflictive and supportive. Black
and White participants were generally more knowledgeable and adherent with
screening guidelines than Latinas. We found that it was possible to impleme
nt this intervention with diverse groups and conclude with lessons learned
that,nay inform others considering such a strategy.