Marketing engineering: Computer-assisted marketing analysis and planning

Authors
Fildes, R Ventura, R
Citation
R. Fildes et R. Ventura, Marketing engineering: Computer-assisted marketing analysis and planning, J OPER RES, 51(7), 2000, pp. 891-892
Citations number
2
Categorie Soggetti
Management,"Engineering Mathematics
Journal title
JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY
ISSN journal
01605682 → ACNP
Volume
51
Issue
7
Year of publication
2000
Pages
891 - 892
Database
ISI
SICI code
0160-5682(200007)51:7<891:MECMAA>2.0.ZU;2-4