In a naturalistic study, we aimed to uncover the relationship between
thinking about and remembering intentions. Electronic badges allowed u
s to track the activities of subjects within their work environment. O
ver two weeks, subjects were asked to respond using a button on their
badges (1) every two hours (Time task); (2) whenever they were in a pa
rticular room (Place task). In addition, whenever they thought about t
he task, they were asked to indicate this with their badges. Although
subjects thought about the Time task more, they forgot to respond more
often than in the Place task. In the Time task, there was a marked ab
sence of thoughts about the task following successful remembering. Whe
n subjects remembered the Place task, thoughts increased with proximit
y to the target location. In both tasks, thoughts about intentions occ
urred more in places such as stairwells than in locations where people
tended to settle. On the basis of these findings, possible mechanisms
for prospective memory are discussed.