Taking stock of synergy - A framework for assessing linkages between businesses

Authors
Goold, M Campbell, A
Citation
M. Goold et A. Campbell, Taking stock of synergy - A framework for assessing linkages between businesses, LONG RANG P, 33(1), 2000, pp. 72-96
Citations number
8
Categorie Soggetti
Management
Journal title
LONG RANGE PLANNING
ISSN journal
00246301 → ACNP
Volume
33
Issue
1
Year of publication
2000
Pages
72 - 96
Database
ISI
SICI code
0024-6301(200002)33:1<72:TSOS-A>2.0.ZU;2-Z
Abstract
This article provides a framework for companies that wish to conduct an aud it of how well their approach to synergy management is working. The framewo rk, which has been used successfully by several companies, provides a pract ical and systematic way of pinpointing unrealized opportunities and creatin g an agenda of initiatives for addressing them. A detailed illustrative exa mple shows how the framework was used in a specific company. (C) 2000 Elsev ier Science Ltd. All rights reserved.