Ca3RU2O7 is a Mott-like system with a narrow gap (approximate to 0.1 eV). V
ery dilute doping of trivalent La (less than or equal to 5%) for divalent C
a prompts rapid and simultaneous changes in both the magnetic and transport
properties, unambiguously illustrating the strong spin-charge coupling tha
t characterizes Ca3Ru2O7. The antiferromagnetic metallic phase unique to Ca
3Ru2O7 persists into (Ca1-xLax)(3)Ru2O7 with x = 0.04, which is followed by
a fully metallic ground state with a quenching of the magnetic moment at x
= 0.05. A large sudden drop in the magnetoresistivity up to 20 T defines a
transition that is highly hysteretic and becomes irreversible at low tempe
ratures and with La doping. The impact of La doping on Ca3RU2O7 is much mor
e drastic than that of Sr doping, implying the importance of the added elec
tron from the La ion. Unlike Ca2RuO4 where ferromagnetism is instantly indu
ced in the antiferromagnetic host by La doping, Ca3Ru2O7 shows no ferromagn
etic ordering when La doped, but readily becomes a ferromagnet in modest ma
gnetic fields.