One practical result of the advent of the knowledge society has been an inc
reased reliance on academic-industry partnerships as important sources for
the creation of economic value. This paper argues that this renewed emphasi
s on knowledge has led to a shift in the nature of the relations between th
e academy and industry from sponsorship to partnership and the formation of
new research institutions that allow researchers and practitioners to enga
ge in continuous rather than problem based dialogue. These developments are
illustrated by providing a case study based on the experience of one resea
rch team with its industrial partners. The paper presents results pertainin
g to some of the issues and challenges raised by continuous dialogue in par
tnerships, and emphasises the creative yet demanding implications of close
collaboration between the two communities.