This paper describes the use of theatre as a means of working with local co
mmunities in Madagascar to encourage environmental and conservation actions
. We chose theatre as a means for reciprocal message transmission for sever
al reasons: 1) it involves mainly oral skills, which in rural areas with hi
gh rates of illiteracy aids understanding; 2) people can be both actors and
audience; and 3) this popular theatre is simple and cheap to organise. The
villages where the events take place are selected because of their proximi
ty to or impact on natural environments and threatened species, and their c
ultural and socio-economic importance. The theme, on which all activities a
re focused, is discussed with village leaders; usually it is either the hab
itat or the animals which make the region unique. Organisation is done by t
he villagers, who are both actors, and audience, and events are attended by
and involve the entire village, local officials, and partners. A case stud
y from Lac Alaotra, home of the critically endangered Alaotran gentle lemur
Hapalemur griseus alaotrensis, describes the "joro", a ceremony to ask for
blessings, and real theatre pieces based on traditional legend, performed
by school students. The oral communication is followed up by written docume
nts and actions. In Alaotra, actions following from the theatre festivals i
ncluded a fishing "dina" or convention in order to manage lake products sus
tainably, and replanting of areas of marsh. The theatre theme "The marsh is
life" became so widely known that the most important socio-economic event
in the region was called the Marsh Fair. Interactive discussion and theatre
on locally relevant environmental and conservation topics appears to be an
effective way of raising awareness and empowering people to manage their n
atural resources, while also supporting traditional culture.