Water yield from rangeland on the Edwards Plateau, Texas is significantly g
reater if a site is dominated by grass instead of brush. Brush control prog
rams are being considered by policymakers as a way to relieve water shortag
es in the region. This research analyzed ranchers' willingness to participa
te in a publicly-funded brush control cost-sharing program that would be ra
nch-revenue neutral. A survey instrument was mailed to 226 ranchers, 119 we
re completed and returned (53%), The cost-sharing program required that bru
sh on enrolled land be cleared and maintained at 3% cover for a 10-year per
iod. Respondents estimated that current brush cover on their land averaged
41%, which contrasted with their preference that brush cover average 27%, T
his expression of preferred brush cover was similar to an independent estim
ate by a panel of experts in the region which indicated ranch livestock and
deer-hunting lease value would be maximized at 30% brush cover. These esti
mates indicate that a program designed to increase water yield by reducing
brush cover to 3% would likely require a financial incentive to offset the
cost of brush control that exceeded the preference of the owner. Sixty-six
percent of respondents indicated a willingness to enroll some portion of th
eir land in the cost-sharing program described in the survey instrument. Ra
nch size, the percentage of ranch income earned from deer-hunting leases an
d livestock, and whether or not ranchers indicated that expense limited pas
t brush control efforts were the variables measured by the survey instrumen
t which best explained the probability of participation and the amount of l
and the owner was willing to enroll.