Authors
Citation
S. Fowler, Building stronger brands through online communities, SLOAN MANAG, 41(4), 2000, pp. 6-6
Categorie Soggetti
Management
Journal title
SLOAN MANAGEMENT REVIEW
ISSN journal
0019848X
→ ACNP
Volume
41
Issue
4
Year of publication
2000
Pages
6 - 6
Database
ISI
SICI code
0019-848X(200022)41:4<6:BSBTOC>2.0.ZU;2-#