Citation
Driving customer equity: How lifetime customer value is reshaping corporate strategy, SLOAN MANAG, 41(4), 2000, pp. 106-107
Citations number
1
Categorie Soggetti
Management
Journal title
SLOAN MANAGEMENT REVIEW
ISSN journal
0019848X
→ ACNP
Volume
41
Issue
4
Year of publication
2000
Pages
106 - 107
Database
ISI
SICI code
0019-848X(200022)41:4<106:DCEHLC>2.0.ZU;2-6