Effective communication relevant to preventive services and practices has a
t its basis the physician's skills in not only basic history taking and dat
a collection but also relationship building, facilitation negotiation, and
partnership. These skills, fundamental to doctor-patient communication, are
now routinely and systematically taught in many U.S. medical schools. This
article defines and examines a communication model for enhancing the provi
sion and adoption of preventive practices in the primary care setting and d
iscusses teaching that model in the medical school context. Within the offi
ce visit, broad areas for communication tasks important to providing preven
tive services are defined as: (1) the medical interview and preventive coun
seling; (2) working with patients to change unhealthy behaviors, promote he
althy behaviors, and enhance adherence; and (3) communication related to of
fice procedures for screening and prevention. Within each of these areas, c
ommunication and counseling skills and approaches are defined, and examples
of associated prevention activities are provided. Methods for integrating
communication skills for prevention into the medical school curriculum are
discussed, and examples at Dartmouth, Brown, and MCP Hahnemann medical scho
ols are presented.