Many peptides bind to G protein-coupled receptors and activate intracellula
r signaling paths for adaptive cellular responses. The components of these
paths can be affected by signals from other neurotransmitters to produce ov
erall integrated results not easily predicted from customary a priori consi
derations. This intracellular cross-talk among signaling paths provides a "
filter" through which long-term tonic signals affect short-term phasic sign
als as they progress toward the nucleus and induce long-term adaptation of
gene expression which provide enduring attributes of acquired memories and
addictions. Peptides of the PACAP family provide intracellular signaling th
at involves kinases, scaffolding interactions, Ca2+ mobilization, and gene
expression to facilitate development of tolerance to alcohol and developmen
t of associative memories. The peptide-induced enhancement of NMDA receptor
responses to extracellular glutamate also may increase behavioral sensitiz
ation to the low doses of alcohol that occur at the onset of each bout of d
rinking. Because many gene products participate in each signaling path, eac
h behavioral response to alcohol is a polygenic process of many steps with
no single gene product sufficient to interpret fully the adaptive response
to alcohol. Different susceptibility of individuals to alcohol addiction ma
y be a cumulative result of small differences among the many signaling comp
onents. Understanding this network of signals may help interpret future "ma
gic bullets" proposed to treat addiction.