A. Pepitone, A social psychology perspective on the study of culture: An eye on the road to interdisciplinarianism, CROSS-C RES, 34(3), 2000, pp. 233-249
This article deals with segregation among the social sciences, an especiall
y dysfunctional state of affairs for those disciplines committed to underst
anding culture and social behavior through comparative research. A necessar
y condition, to reduce barriers is a dialogue in which disciplines define t
heir identities and perspectives on theory and research. The article initia
tes such a self-analysis in social psychology. First, a historical overview
of major theoretical systems and schools maps the territory of social psyc
hology, its mission and method. Then, an examination of the strategy, desig
n of experiments, and the interpretation of findings reveals specific sourc
es of resistance to theorizing about cultural influences and conducting the
ory-driven cross-cultural research. Finally noted are barriers in ethnograp
hic research, including restrictive definitions of culture that inhibit inq
uiry into mass cultures, a body of phenomena that defines a common, meeting
ground for fruitful exchange.