Over many Sears evidence has accumulated that plants and animals can regula
te growth with reference to overall size rather than cell number. Thus, org
ans and organisms grow until they reach their characteristic size and shape
and then they stop - they can even compensate for experimental manipulatio
ns that change, over several fold, cell number or average cell size. If the
cell size is altered, the organism responds with a change in cell number a
nd vice versa. We look at the Drosophila wing in more detail: here, both ex
tracellular and intracellular regulators have been identified that link cel
l growth, division and cell survival to final organ size. We discuss a hypo
thesis that the local steepness of a morphogen gradient is a measure of len
gth in one axis, a measure that is used to determine whether there will be
net growth or not.