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This paper demonstrates that the evidence supporting the hypothesis that po
st-earnings announcement drift (PEAD) is caused by investors' Failure to in
corporate the implications of current earnings for future earnings is (also
) consistent with researchers' over-differencing an already stationary time
-series. Specifically, we show the evidence is driven by a subset of firms
where over-differencing of quarterly earnings in estimating earnings surpri
ses is most likely to have occurred. Given the persistence of the PEAD over
time, our alternative explanation suggests that the prior research investi
gating the causes for the PEAD overestimates investors' naivete. (C) 2000 E
lsevier Science B.V. All rights reserved. JEL classification: G14; M41.