Media and youth consumerism

Studies into the impact of advertising typically focus on three kinds of ef fects: cognitive, affective, and behavioral. This article summarizes resear ch into types of effect and discusses the literature on several other predi ctors of children's consumer behavior, including age gender, socioeconomic level, and parent-child communication. The article ends with some informati on about European regulation about advertising and some suggestions for fut ure research into children's consumer behavior. (C) Society for Adolescent Medicine, 2000.