The authors review all known studies applying optimal matching or alignment
(OM) techniques to social science sequence data. Issues of data, coding, te
mporality cost setting/algorithm design, and analytic strategies are consid
ered and substantive findings are reviewed. The authors conclude that OM te
chniques have produced interesting results in a wide variety of areas, the
most promising being studies of careers and of sequentially organized cultu
ral artifacts.